• Inspiring the Uninspired

    How does one inspire their team when they are unmotivated? Essentially inspiring the uninspired? Great question!

    I have found in my 25+ years of leading people and teams that there is almost no one that signs on to a company to do a poor job. They usually enthusiastically put everything they have into getting the job and are over the moon with excitement when they are selected to join the company.

    They show up on Day 1 full of ideas and ready to GO!

    Then, slowly, all their enthusiasm gets stripped out from under them with managers, policies, procedures, and ridiculous rules designed by upper management for the comfort and convenience of the company and not customers. Team members are suppressed into roles of being robots, trudging along like the cast in Apple’s famous 1984 TV commercial.

    If you are the leader with a team of ‘uninspired,’ take heart, and follow my model for engaging your team, despite the rigid policies and lack of leadership from senior leaders…

    1. Purpose. Share openly and honestly with your team why you are asking for the things you ask for. Connecting the dots to ‘Why’ things happen is often all team members are looking for.
    2. The Big Picture. Team members want to know what ‘good looks like’ (see my TEDx talk on the Magic Question for more on how this is the best hidden tool for making all your strategic goals work).
    3. Plan. Involve your team in building plans for whatever you need to do. Whether it is a project, strategy, or change initiative, get your team involved in the plan. This will energize them and drive ownership in ways you never imagined!
    4. Role and Responsibility. When a team member knows exactly what needs to be done and what their personal role is in delivering the plan, they will become super-charged in their efforts and results.


    The list is simple and I guarantee it works! Good luck!


    Robert Murray is a Business Strategy Consultant, partner at Incrementa Consulting Inc., #1 Best Selling Author, and International Keynote Speaker. For further advice, insight and inspiration on how to unlock your inner leader, follow Robert on Twitter, LinkedIn and Facebook.

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