Tag Archives: Values

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Incrementa Live: Unleash the Untapped Power of Brand and Culture

Brand should not be a marketing exercise. Done right, it’s the strategic definition of who your business is and why it exists. This is your soul, not just your marketing face.

With this foundation in place, carrying that message clearly throughout your team is the key to developing a powerful, healthy and aligned culture. After all, […]

A Lesson in Meaning and Purpose

What is the “Meaning of Life?” Wow! What a loaded question.
There comes a time in almost everyone’s life when they look in the mirror and ask themselves that question. I have done it many times. I usually ask myself what meaning am I bringing to the world around me? What value am I contributing? How am […]

Free Security Awareness Training for Non-Profits

This article was originally published on Simple Security’s website.  Read the original article here.
Incrementa’s sister-company, Simple Security, is ecstatic to announce our support for non-profits and charities – we’re making our online Security Awareness Training free to qualifying non-profits and charities forever.
Why? Simple: we want to make an impact and help other make their impact.
The Threat
What would happen to your […]

Dragons, Accountability and Corporate Culture

“When you first got here we thought you were a dragon!  That you were going to destroy us!”
This is one of the best comments I’ve ever received from a client’s employee.
I was considered a dragon because I put in an accountability practice that was considered very harsh compared to what employees were used to.  New […]

Measuring Corporate Culture

This article was originally published on Robert Murray’s personal website.  Read the original article here.
Almost every organization on the planet these days is talking about improving their corporate culture. I truly hope (and yes, I know ‘Hope’ is not a management tool) that they are serious about it and it is not just another corporate […]

Another Brick in the Wall… My Thoughts on Integrity

For many years, I was a banker. I worked in many locations, carrying out many roles, in areas of high trust and integrity. Although it shouldn’t, when a scandal in the financial sector occurs it still shocks me.
That started me thinking about who we trust and why. How the way we view an individual, can […]

Emotional Leadership

Every human on the planet makes decisions emotionally first.  It is only after the emotional commitment that we then back up our decision with data.  This is why embracing emotional leadership is worth your time. Those that say otherwise will lie about other things too.
The Brainstem
Our brains are wired into a number of different areas, […]

Give Your Corporate Values a Renovation

Does your organization have the corporate values written down?  Are they posted?  Probably on the Boardroom wall or in the Reception area, right? They probably say things like; Integrity, Respect, Communication, Excellence, Customer, etc. Right?
In October of 2001, the leaders of Enron in Texas were indicted for Fraud after it was exposed that they used […]

Every Business Needs Passion and Beliefs

This is a guest blog post by marketing and branding strategist Alan Speirs.
Our businesses have many differences that set us apart from our competition. We can plan, create, and strategize powerful unique factors, but could we be missing the most powerful one?
All that intellectual effort glosses over the most important tool of attraction: a central […]

Personal Brands Are The Way Of The Future – What’s Yours?

Organizations spend a significant portion of their annual budget every year on marketing and branding. Large Fortune-sized companies even have departments staffed with brand zealots working tirelessly to ensure that the corporate brand is never misrepresented by employees, contractors, and partners. However, very few business leaders spend any time or effort in their own personal […]

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