Corporate eulogy: what would your business be remembered for?

People & Culture

2020 is looming and for your business, it’s not looking good. Your doors are closing for (insert heart wrenching reason here) and it’s last call. What would those near you—your staff, your customers, your suppliers—have to say about you and your brand?

Can you say with certainty that you’ll be remembered for the value added and for the problems solved?

Didn’t think so. Don’t worry, you’re not alone. Let’s work to change that.

We at Incrementa get you. You’re a macro-focused, steadfast leader who operates high level. But, if you’re not magnifying into the micro-level, you can’t be certain that your corporate eulogy will be as significant as you’d imagined. We’ll help.

Evidence of a healthy organization

Listen in. What is your professional tribe saying about you? These are the people that focus on a micro-level. They’re part of countless daily interactions, otherwise known as evidence. Your business’s reputation is built off of evidence such as loyalty, community contribution and company culture.

Culture can be challenging to determine in a leadership capacity, but consistent evidence among employees and partners of your organization can better help you define it. Are your employees and customers grateful for your flexible scheduling and satisfaction guaranteed policy? That’s evidence that you’re putting them first and helps to build the desired departure impression.

Values living

So, you’ve determined how you’d like to be remembered, but have you communicated that and are you living in alignment with it? Physically write down your business values, share them with your employees, customers and suppliers. Eat, sleep and breathe them.

Patrick Lencioni, author of The Advantage said it best, “Your values are the foundation to creating that opinion about your organization and what impression people have of you.”

All the feels

Culture isn’t developed by handing the reins over to human resources. It’s nurtured day in and out by you and those rooted in your business. Start small, but start soon to ensure that your business is unforgettable for the right reasons.

Invest the time to instill positive culture motivation and regular measures to ensure that when the time comes to walk away from your business, you won’t be left guessing what will be said at your corporate eulogy.

Let’s talk eulogies. Well, that and culture.

Mike Knapp


Mike has been helping businesses achieve their goals for more than 20 years. He believes there is a better way for business owners and leaders to build their businesses and achieve their big goals. As a Gravitas Impact Premium coach, he leverages the 7 Attributes of Agile Growth™ to simplify the art of strategy and discipline of execution.

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