How to create a culture of accountability

People & Culture

Accountability is defined by the Oxford Canadian Dictionary as being “the state of being accountable, liable, or answerable.” What does that look like in a business?

  • Doing what you say you’re going to do
  • Meeting targets, quarterly and annual priorities
  • Ownership of issues
  • Performing day in and out

If you’re in a business where any of the above aren’t being met, you’re likely experiencing a lack of accountability in your workplace. The best strategies and market opportunities mean nothing if you’re not able to execute your plans and get things done.

The accountability issue

Accountability costs… a lot. After being told by countless business leaders just how many mandatory business goals were being missed due to a lack of accountability, Gravitas Impact Coach Mark E. Green set out to create a solution to a detrimental problem.

Adding more people to payroll isn’t a long-term strategy—creating a culture of accountability is. From Mark,

A culture of crisp, rigorous accountability enables effective execution, retains high performers, repels low performers and improves the sense of collaboration, winning and fun in your business.

Furthermore, “This cycle drives a significantly higher employee ROI, giving you more resources and flexibility to scale—ultimately propelling you to attain your most professional and personal aspirations.”

Here’s where Mark’s solution comes into play: enter Creating A Culture of Accountability: A Gravitas Impact Monograph.

Now what? Creating a culture of accountability

The book, Creating a Culture of Accountability, is a practical guide that will help you increase the accountability of your organization. Loaded with free, downloadable tools, business leaders will be met with a behavioral roadmap to guide them and their teams. Plus, the book offers time-tested and approved coaching strategies to expedite implementation of accountability structure, process and behaviors in your organization.

Purchase your issue of the Monograph or check out the latest podcast by Mark E. Green and get started on creating accountability in your organization today.

Mike Knapp


Mike has been helping businesses achieve their goals for more than 20 years. He believes there is a better way for business owners and leaders to build their businesses and achieve their big goals. As a Gravitas Impact Premium coach, he leverages the 7 Attributes of Agile Growth™ to simplify the art of strategy and discipline of execution.

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