Working Lunch – Strategic Foundations, Clarity, and a Little AI Magic

May 16, 2025 by Mike Knapp

Events

Leadership

Learning Community

People & Culture

You’ve got a great business. But can you explain what makes it great?

Most small business owners struggle to put words to their strategy, their edge, or even who they truly serve.

This hands-on session is designed to change that.

Join us for this Working Lunch where we will create clarity around your business strategy and messaging, with the help of a powerful (and surprisingly insightful) AI thinking partner.

It’s time to work ON your business with another Working Lunch.

Working Lunch Details

In this 90-minute Working Lunch session, you’ll learn how to:

Define what your business is really about (beyond what you sell)
Get clear on your core customer and the problems you solve
Explore what makes your business truly different
Start building raw, human messaging that actually sounds like you
Use AI as a thought partner, not a writer

Perfect for:

Small and mid-sized business owners who want to sharpen how they talk about what they do and build a foundation for their winning strategy
Founders and consultants who are building their brand or repositioning
Anyone starting their strategic journey and craving clarity before execution
Leaders who want to stop spinning and start building with intention

This workshop isn’t about vague inspiration or lofty ideals. It will equip you with the tools and strategies to make real progress—starting now.

Come with your brain. Leave with clarity. And maybe more than a few aha moments.

Join the LIVE Workshop

Join us for this LIVE Working Lunch session where you’ll get coached to create clarity around your business strategy and messaging, with the help of a powerful (and surprisingly insightful) AI thinking partner.

WHEN: Wednesday, June 11th, 11:30AM – 1:00 PM PST (Please note that this session is 90 minutes!)
WHERE: Zoom (details after you enroll)

You’ll need a ChatGPT or other AI tool account for this session. We’ve done our testing in GPT 4.0 (paid)

Mike Knapp

STRATEGIC PLANNING & EXECUTION

Mike Knapp is a battle-scarred entrepreneur turned Strategy + Execution Coach who has spent 25+ years helping businesses get unstuck and grow. He’s worked with 150+ companies, borrows shamelessly from the best business thinkers he can find, and believes the process should be simple—even when doing it well takes work. He also brings candy. This is important. When he’s not helping leadership teams build great businesses, Mike writes fantasy novels. Because apparently one never-ending body of work wasn’t enough.