BC Food & Beverage
Business Consulting
Corporate Training & Coaching
Client: BC Food & Beverage
Industry: Not-for-profit Food & Beverage Association
Team alignment, culture by design, and execution discipline for BC’s food industry hub.
Building a Culture of Clarity and Execution
The Challenge
When CEO James Donaldson and his team at BC Food & Beverage reached out, they were clear on one thing: the foundation wasn’t solid.
The leadership team needed alignment, a shared sense of direction, and an operating rhythm that would let them actually move on strategy instead of circling it.
The Approach
We started where we always do — with the team itself.
Through facilitated workshops and board sessions, we unpacked the tough questions most teams avoid:
What does “good” look like here?
How do we want to show up for each other and our members?
What kind of culture are we actually building?
From there, we moved into structure and execution.
Implemented Asana as a unified project management system
Trained the full team on 13-week execution planning
Introduced clear meeting rhythms to replace scattered communication
Built a culture-by-design framework, turning values into visible daily behaviors
Coached the CEO on leadership alignment and accountability
This became their version of Incrementa’s Momentum Program — connecting culture, clarity, and execution into one operating system.
The Results
Culture doesn’t change overnight, but it does show up in how a team works together.
Today, BC Food & Beverage runs on a shared rhythm. Every leader knows what matters this quarter, and every initiative ties back to the strategic plan.
They now track team progress and member engagement using a Net Promoter Score (NPS) system — data that directly feeds their board discussions and event planning.
Most importantly, the team feels connected — to each other, to their goals, and to their members.
“Incrementa (un)consulting has a high level of detail, and they believe in including the entire team in the process. It helped us create the work environment we wanted. It was really powerful.”
— James Donaldson, CEO, BC Food & Beverage
