Mid America Specialty Services (MASS)
Coaching
Strategic Planning
MASS improved their ENPS scores, hit their company goals, and finished out their 3-5-year targets. Read to see how Incrementa helped them get there.
Business Strategy Consulting & Coaching

MASS improved their ENPS scores, hit their company goals, and finished out their 3-5-year targets. Read to see how Incrementa helped them get there.

Brandon Donat, CEO of MASS, was already leading a successful mid-sized construction company. But success at one stage doesn’t guarantee it at the next.
Brandon knew he needed to evolve to truly lead the business. Growth wasn’t the question; it was how he could build the leadership habits, team alignment, and strategic clarity to take MASS where it needed to go.
We started in February 2024 with a simple commitment: bi-weekly partnership, consistent structure, and real accountability. With steady coaching, strategic clarity, and a partnership, we helped Brandon lead his team and become a CEO that sees around corners.
We focused on three things:
Weekly check-ins kept the rhythm. Strategy stayed connected to reality. Accountability became a habit.
ENPS scores improved. Goals got hit. The big, long-term targets were getting done. And the real shift was in Brandon. He became a more effective CEO by thinking clearer, leading stronger, and building a team that could execute without him in every room.
Brandon and the MASS leadership team did the work. We just made sure they had the structure, discipline, and energy to bring their vision to life.
As Brandon puts it:
“Incrementa has a wide range of expertise that provides a one-stop source of information. The first thing we started on was the culture at our organization, and we started the process of going through the book, ‘5 Dysnfunctions of a Team’. We’ve also worked on development of new positions inside our company.”
Translation: we brought the tools, the thinking, and the energy when it mattered most. And we stuck around to make sure it worked.